From Concept to Market
Your Complete Fitness Brand Launch Solution
At Ironpower, we don't just manufacture fitness equipment - we launch brands. Whether you're introducing a new line of free weights, commercial gym equipment, or functional training accessories, our end-to-end brand launch support transforms your vision into market-ready reality.
Your Brand Launch Roadmap
Free Weight Domination
- Adjustable Dumbbells: Space-efficient designs with premium finishes
- Olympic Barbells: Competition-grade bars with custom knurling
- Bumper Plates: Color-coded, odor-free rubber compounds
- Kettlebells: Ergonomic handles with textured grips

Commercial Fitness Authority
- Selectorized & Plate-Loaded Machines: Patented motion paths for joint-friendly training
- Cable Attachments: Professional-grade connectors and handles
- Smith Machines: 3D laser-guided safety systems

Functional Training Ecosystems
- CrossFit® Equipment: Competition-spec rigs and plyo boxes
- Conditioning Tools: Battle ropes, sleds, and agility ladders
- Group Training Solutions:
- Pump sets with quick-change weight plates
- Progressive resistance bands with force indicators
- Eco-friendly yoga mats and recovery tools